Striking Hair and Beauty Salons Attract More Customers

First impressions are everything, and this applies to beauty industry spaces as well. Unique and eye-catching interior design solutions, especially mirrors, make your salon not only functional and stylish but also social media–friendly.

Today, many customers choose where to book their appointment based on what they see on social media. A single attractive photo of a stunning hair or beauty salon can be the deciding factor that inspires someone to make a booking.

Mirrors – the heart of the salon

Clients spend most of their time in front of a mirror, watching the process and the result of their treatment, such as a hair colour transformation. Often, a satisfied customer wants to take a photo of the finished look, and naturally, the mirror becomes part of the picture they share on social media. When clients post their experiences in beautifully designed spaces, the salon’s visibility increases – and at best, those posts attract new customers to your door.

Mirrors and other interior details can therefore play a much greater role than mere practicality. They are part of your brand’s story – something that attracts, inspires, and makes customers want to return.

Read also: Attract customers to your business space by making it Instagrammable

Get Inspired by These Business Clients:

• Beauty by Us, Oulu: This beauty salon features backlit Kaari mirrors arranged creatively; every other mirror has been installed upside down. These 70×190 cm illuminated mirrors create a fun and modern look that customers love, and they’ve appeared in countless Instagram photos. In addition, a smaller mirror has been added to complete the overall design. The striking mirrors make the styling stations elegant and add a unique atmosphere to the salon.

• Kuura Hair Lounge, Tuusula: This hair salon, specializing in lightening treatments, pays great attention to detail. According to the salon’s wishes, a double-sided illuminated mirror was designed and installed, with a styling station on each side. Thanks to the freestanding double-sided mirror, the salon gains an additional workstation and makes practical use of the previously unused space in the middle of the room. The mirror’s curved shape and soft lighting create a calm and harmonious atmosphere. Read also about the design process behind the perfect salon mirror.